Olympic Sized Branding Opportunity

By Jestelle Irizarry The countdown to the 2016 Olympic Games is on, and Rio de Janeiro is preparing to welcome millions of people from around the world. The Olympics are a global property, reaching over 180 markets through TV and digital broadcasts, making the games not only the ultimate competition for athletes but for brands,...

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Latin America: The China of 2020 and its Growing Labor Force

Latin America is a notoriously progressive region. By 2020, it will represent 10% of the global population and a total market of 670 million consumers. However, what most don’t realize is that Latin America is home to a young population. Approximately 280 million young adults between the ages of 15 to 35, many of whom are...

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Latin America: The China of 2020, Sizing Up the Opportunity

Size does not really matter …well, sometimes. In terms of sheer size, China, with its 1.4 billion residents who speak 120 officially recognized languages, stands as the most populous country on Earth by far. However, they are not consumers of most of the products and services we buy and sell here in the U.S. Thus, for companies...

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Latin America: The China of 2020

Practically every time I discuss the future of global business opportunities, specifically when it comes to new emerging international markets, China always finds its way into the conversation. It does not matter whether the conversation is with a potential client looking for new growth or a fellow international veteran currently...

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How to make the Consumers “Nice” List—2013 Multicultural Holiday Shopping Trends

Companies have made and locked down their 2013 holiday campaigns, but they should check them twice in order to make this 25-day-long holiday shopping season a profitable one. The National Retail Federation projected this year’s holiday sales to reach $602.1 billion (a 3.9% increase from 2012). Despite the traditional holiday season...

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Hispanic Heritage Month: Brands doing it right

By Cassandra Bremer, Content Manager and Developer at The San Jose Group Each September, a growing number of marketers celebrate Hispanic Heritage Month, recognizing the growing Hispanic American community. Introduced by President Lyndon B. Johnson in 1968 as Hispanic Heritage Week and later expanded to cover a 30-day period by...

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