A Shift to Mobile Marketing

By Jestelle Irizarry, junior executive at The San Jose Group At the hands of every mobile device, lies a possibly untapped consumer. While social media has dominated most mobile advertising efforts thus far, social media isn’t always the right fit for every brand or company. In a constantly evolving digital consumer landscape,...

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Cyber Liability Insurance

2013 Black Friday shoppers got a nasty shock when their Target purchases spoiled their holiday spirit via a massive data breach. However, the December 2013 data breach didn’t just squander the holiday spirit; it cost Target shareholders $148 million, a CEO and a large amount of consumer trust. Although Target’s earnings have...

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Blurred Lines: In Today’s Digital Age, Where Does Advertising End and Public Relations Begin?

By George L. San Jose, President and CCO of The San Jose Group To the average consumer, advertising and public relations have never really seemed like two distinctly different marketing tools—branded content seems like branded content. After all, advertising and PR share the same goal: engaging and ultimately communicating a...

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Growing Your Business through the User Experience

By Killian Knowles, Junior Executive at The San Jose Group In an age constantly growing online with new business technologies, new jobs arise as well. One job in particular, User Experience (UX) Strategist, is popping up all over the web causing agencies to second-guess their web presence strategies. Creating engaging online...

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Tribeca Flashpoint Media Arts Academy Selects The San Jose Group as Agency of Record

Integrated marketing agency to launch a mass media campaign Chicago, Illinois — Tribeca Flashpoint Media Arts Academy has selected The San Jose Group to plan and launch a media campaign for the greater Chicagoland market. The San Jose Group, a total market integrated marketing and advertising agency based in Chicago, adds the...

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What happened to the USP?

By George L. San Jose, President and Chief Creative Officer at The San Jose Group In high school, I could typically identify people by their cliques (jocks, cheerleaders, hippies, disco fashionistas, etc.) but not as individuals. So unless I personally knew them, they had no individuality. Today’s consumers see brands as cliques...

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