Mobile Shopping Trends

Dec 02, 14 Mobile Shopping Trends

Posted by in CPG, SJ Consulting

By Jenny Bergman, Junior Executive Intern at The San Jose Group   Motivated by the massive winter storm that spoiled in-store shopping plans and prevented presents from arriving on time, consumers got a head start on their holiday shopping this year. The holiday season accounts for more than one-fifth of retailer’s sales for...

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Are you getting through to your audience? Successful campaigns are still about the message

Jan 06, 14 Are you getting through to your audience? Successful campaigns are still about the message

Posted by in CPG

By George L. San Jose, President and Chief Creative Officer Marketers are always searching for how and where to get the best ROI, and the answer is always the same: brands that develop creative insights aligned with consumer needs and expectations and allocate adequate resources to reach their target consumer will always achieve...

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What happened to the USP?

By George L. San Jose, President and Chief Creative Officer at The San Jose Group In high school, I could typically identify people by their cliques (jocks, cheerleaders, hippies, disco fashionistas, etc.) but not as individuals. So unless I personally knew them, they had no individuality. Today’s consumers see brands as cliques...

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How to make the Consumers “Nice” List—2013 Multicultural Holiday Shopping Trends

Companies have made and locked down their 2013 holiday campaigns, but they should check them twice in order to make this 25-day-long holiday shopping season a profitable one. The National Retail Federation projected this year’s holiday sales to reach $602.1 billion (a 3.9% increase from 2012). Despite the traditional holiday season...

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Just Because You Build It, Doesn’t Mean They Will Come: Brands Utilizing Digital Content

By George L. San Jose, President and Chief Creative Officer of The San Jose Group Digital Jabber Jaws is a modern epidemic plaguing today’s brands. In fact, brands are losing out daily by casting out massive quantities of digital content with little regards to the most important aspects: quality and relevancy. Yes, social media and...

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Hispanic Heritage Month: Brands doing it right

By Cassandra Bremer, Content Manager and Developer at The San Jose Group Each September, a growing number of marketers celebrate Hispanic Heritage Month, recognizing the growing Hispanic American community. Introduced by President Lyndon B. Johnson in 1968 as Hispanic Heritage Week and later expanded to cover a 30-day period by...

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