Google+ Hispanics: How to Increase SEO with Social Media – Part 4

Oct 15, 12 Google+ Hispanics: How to Increase SEO with Social Media – Part 4

We continue our blog on Five Ways to Increase SEO with Social Media.

Hispanics over indexing on social media could mean better ranking on Google search engines. Earlier this year, Google released two new algorithms: Panda and Penguin. While the names might sound cute, companies won’t think so once their rankings on search engines lower. Social media platforms are now married to SEO—they’re no longer just initiating engagement, awareness and keeping brands top-of-mind, but they’re also keeping brands top-of-Google.

Since maintaining and increasing ranking lies in the hands of social media users, companies must connect with consumers on the Internet. According to a 2012 American Pulse Survey, 80 percent of Hispanics are active on Facebook, 60.4 percent are on Twitter (over 20 percent higher than the general market), and 54.4 percent are on Google+ (15 percent higher than the general market).1 And with Hispanics spending over 20 hours a week on social media, companies who can channel their engagement are sure to see SEO impacts.2

How to engage Hispanics via social media:

4. Implement an Integrated Mobile Marketing Platform
A company’s social media platform, messaging and content should match the look and feel of its other marketing tools such as its website, and offline media advertisements. Since, Hispanics tend to access social media from their mobiles, making websites mobile friendly is imperative to Hispanic engagement. Consider this scenario: a Hispanic consumer connects to a company’s website through the link on its mobile Facebook page; however, since the website is not mobile friendly, the consumer gets frustrated and doesn’t trust the product —they will unlike, unfollow or -1 (which does not help the SEO ranking) and the company runs the risk of the consumer spreading the experience, word-of-mouth. But, when consumers undergo seamless experiences with brands’ mobile sites, they are more likely to build social media relationships with those brands.

Look for Part #5 on Five Ways to Increase SEO with Social Media in a future blog.

Sources:
1. BIGinsight. (2012, Feb.) “Hispanics Log in to Social Media More Often than Other Ethnic Groups.” The American Pulse Survey. Prosper Business Development Corp.
2. Fusion Communications, Inc. (2012.) “Hispanic Market 2012.” Retrieved from http://www.hispanicize.com/wp-content/uploads/2012/03/Hispanic-Market-2012-Infographic-Copy.jpg

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