Exchanges Enrollment Implementation at the Consumer Level
By Martha C. Rivera, Director of Strategy and Insights
Consumer education should be at the core of any efforts to implement the ACA. As the deadline for enrollment through health insurance market places approaches and the government and health insurance organizations rush out to be up and running within the Exchanges by October 1, all of them at the local and national level should be developing strong consumer education strategic platforms as well. Otherwise, how can they drive the uninsured for enrollment starting in January 1, 2014, when more than 78% of the people who would be eligible for enrollment through the Exchanges have never heard of them?
“Creating awareness of the ACA’s key components and milestones, providing plain-language, culturally-sensitive understanding of the Exchanges at a general level and generating consumer intention to learn more about what can be in the ACA for them are three key objectives that Exchange-related education should accomplish in the immediate term,” said George L. San Jose, president and chief creative officer at The San Jose Group.
A recent study sponsored by the Robert Wood Johnson Foundation, revealed that, after being provided with general information on the matter, about 73% of people who would be eligible for enrollment through Exchanges would be interested in doing so, while 55% use the internet on a daily basis and 79% would confide on their internet-related skills for that.