Five Tips for Writing a Successful Blog Post

The art of blogging isn’t easily accomplished and while there may not be an exact pathway to the world of successful blogging, there are several helpful tips that can serve as guidance. Here are our top tips for bloggers to keep in mind while creating their posts: 1.    Use links! Adding links to other web pages is a great way to support your post and give readers the option to dig deeper into a topic. 2.    Keep writing to a minimum Assume your reader has the attention span of a fish so save the details for your diary and get to the point. Give readers the maximum amount of information that is needed with the minimum amount of words. 3.    Write captivating headlines The last thing any blogger wants is for a reader to skim past their post. To avoid this write a captivating headline that stands out. After reading it your audience should know what your blog post will be about and want to read it. 4.    Include bullet points Readers love bullet points! They make posts look structured, to the point and easy to read. 5.    Keywords! If you want people to read your post then it’s important to make it easy to find. Use key words that people may search for while looking for a post to read. Try using these tips and comment below with your...

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SJG’s 30th Anniversary & Holiday Party!

In light of the gamble taken by starting a Hispanic agency decades before the U.S. Census showed evidence of the need, The San Jose Group (SJG) celebrated its 30 years in business with a Casino Night on Friday, Dec. 9 at its offices on Michigan Avenue in Chicago. The Las Vegas style venue was packed with SJG clients, media representatives, partner agencies and the SJG team. Guests were treated to a night of casino gaming including Blackjack, Roulette, Texas Hold ‘Em and Craps. Foods from around the world were featured to reflect the new multicultural face of America and the agency’s area of specialty. “What a pleasure it was to host colleagues and associates for such a special evening. We couldn’t let thirty years of business go uncelebrated with those who have made it possible,” said George L. San Jose, president and COO of SJG. San Jose founded the business in 1981 with $247 in the bank and a conviction for the minority market to be serviced with the highest standard of advertising excellence. With the bold imagination to create, SJG has become one of the leading independent multicultural agencies in the U.S. today. For more photos from the event, please visit us on...

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