American Family Insurance’s Multicultural Work Recognized With Three Awards
Three distinct industry awards have recognized American Family Insurance for the 30-second Spanish-language television spot “Nadie Como Tu,” created by its multicultural advertising agency, The San Jose Group. The creative execution was recognized for its creative excellence with a Silver Telly Award, Silver Communicator Award and Gold Hermes Creative Award.
“We are thrilled that these three competitions have honored our efforts in the multicultural market,” said Telisa Yancy, advertising director for American Family Insurance. “Every family is unique, and the ‘Nadie Como Tu’ spot enhanced the messaging that American Family Insurance’s product offerings are tailored for each family’s specific needs.”
“Nadie Como Tu” (English: There’s no one like you) was the company’s first-ever music-licensing advertising campaign for the Hispanic market featuring the reggaeton song, “No Hay Nadie Como Tu” by Calle 13. A collective mix of Latin music styles, the song won the 2009 Latin Grammy for best alternative song.
“The spot was part of our 2010 multicultural efforts that targeted the total market,” said George L. San Jose, president and COO of The San Jose Group. “Creative development is underway for American Family Insurance’s next multicultural campaign, and we look forward to continued success.”