Corporate Wellness Programs: Healthy Employees, Healthy Companies

Sep 18, 14 Corporate Wellness Programs: Healthy Employees, Healthy Companies

Posted by in Healthcare

Over the past few years, the number of companies that offer wellness programs and incentives to their employees has increased significantly. Companies are no longer just offering employees discounted memberships to gyms as a part of their wellness programs. The 60% of companies with wellness initiatives are offering incentives that range from fines for not completing preventative health screenings, to group fitness classes to even being paid bonuses for completing triathlons. Healthy employees save employers time and money, as they tend to take fewer sick days and are more productive in the office. Additionally, wellness programs are seen as effective method to lower or contain medical care; these programs are now more widely offered as part of comprehensive insurance benefits packages, and terms in the Affordable Care Act serve to encourage the growth of these initiatives. This $6 billion a year industry is growing in such a way that companies don’t even have to design their own programs.  For example, VirginHealthMiles helps employers design programs to keep employees healthy that best fit the goals of the company. Wellness initiatives are investments, and just like any investment, companies hope to see a return. However, the kinds of returns depend on the goal of the wellness programs. If a company wants to improve the health and productivity of its employees, evidence-based lifestyle management programs are often the most effective. These programs focus on promoting healthy lifestyles, maintaining good health and preventing disease. For example, Safeway offers its employees a preventative-care health center, an on-site fitness center and health-focused cafeteria options. With the mindset that they are a “wellness company that happens to sell groceries,” Safeway has integrated health and wellness into its overall company mission, and its wellness program has participation rates of over 80%. On the other hand, if the goal is to achieve healthy ROI (in addition to healthy employees), employers should target their programs toward employees who have chronic diseases. A 2010 study done by Harvard found that for each dollar employees spend on wellness programs,...

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Involving Millennials in Nonprofit Organizations

Sep 05, 14 Involving Millennials in Nonprofit Organizations

Posted by in Nonprofit

Say what you want about Millennials, but this young generation truly believes that they can change the world. Nonprofit involvement is one way Generation Y chooses to make a difference, and their engagement early-on is key for an organization’s long-term sustainability. Consider implementing the following strategies when looking to targeting Millennial involvement.   1. Highlight the cause When donating time and/or money to a nonprofit organization, Millennials are more drawn to a broad cause or issue, as opposed to a specific organization. According to the 2013 Millennial Impact Report, of the 73% of this generation who volunteered for a nonprofit in 2012, 75% donated their time because they were passionate about the cause. Millennials believe they can make a difference for a cause they care about, so they will be looking to organizations that emphasize a commitment to an issue.   2. Use social media effectively Social media is a good opportunity for organizations to educate the Generation Y audience about how they uniquely contribute to a greater cause. Millennials are somewhat selective about what organizations they follow on social media, and are more interested when nonprofits share specific stories about successful projects or people they have helped. However, when nonprofits use social media to share compelling narratives, 75% of Millennials who do follow these organizations interact with social content that nonprofits post (liking, retweeting, sharing, etc.).   3. Create a continuum of participation opportunities Millennials are attracted to organizations that offer a variety of volunteering opportunities, as this generation is almost evenly split between those who are looking for short-term volunteer projects and long-term volunteer opportunities. This group doesn’t appreciate feeling like they’ve wasted, and 32% of Milliennials are open to any kind of volunteer opportunity as long as they know their efforts will make a difference.   4. Allow for networking and professional development Millennials also seek intrinsic benefits when finding a nonprofit to get involved with, identifying networking and gaining professional expertise as important factors to their involvement. For example, 72% of...

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