Growing Your Business through the User Experience

By Killian Knowles, Junior Executive at The San Jose Group In an age constantly growing online with new business technologies, new jobs arise as well. One job in particular, User Experience (UX) Strategist, is popping up all over the web causing agencies to second-guess their web presence strategies. Creating engaging online content is only half the battle. The rest includes developing strategies and marketing plans aimed towards fixing fallen online efforts while maximizing the effective ones. “Here, at the The San Jose Group our development team has adopted many of the strategies user experience strategists implement daily,” said George L. San Jose, president and chief creative officer at The San Jose Group. “But brands need to understand UX past all the hype and craze surrounding the user experience.” Any company technologically involved has been introduced to the concept of user accessibility, as it is a legal right through the Disability Discrimination Act. User accessibility testing within companies aims to find results or statistics about their current or prospective website users to determine how accessible their information actually is online. Through personal business strategies built around reviewing results, the difference between user accessibility and user experience shows that UX strategists take the accessibility results, analyze trends and actively build upon new methods of web design in hopes of shifting user trends in their favor. In the day of uniformed branded social media profiles like LinkedIn, Facebook and Twitter, companies are looking for ways to differentiate. In fact, 69% of North American marketers say effective, personalized content is crucial for their website; while a measly 5% say it’s of low importance. The San Jose Group’s strategies zero in on methods that consistently produce effective, personalized content. This constant, online contribution towards our client’s presence ultimately can be the deciding factor between their happy customers or non-existent ones. Designer, author and instructor, Jim Kalbach, of Citrix Online, states “a UX strategist’s job centers on three questions: Why? What? And How?” The most important question we find to ask...

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Traveling with the Millennial Generation: Get it Right Before You Get Left!

Aug 05, 14 Traveling with the Millennial Generation: Get it Right Before You Get Left!

Posted by in Travel and Leisure

By Dalton Lind, Junior Executive at The San Jose Group After a seemingly eternal winter, people have been making sure to get the most out of the summer this year. The warm weather makes it a peak season for tourism and traveling to new vacation destinations. While this has always rang true for the summer months, the way we travel has changed significantly over the years. Consider technological advancements, shifting demographics and evolving notions of ideal travel. As the times progress, the Millennial generation is becoming an increasingly prominent market for the travel industry. So, why does this matter? The travel industry is the top grossing service export in the United States, and more people are traveling now than before. In fact, the U.S. Department of State reports over 100 million more U.S. passports are in circulation today than the 7.2 million in 1989. In total, Americans took over 2.1 billion trips over 50 miles last year. The government estimate that a large portion of those trips are taken by people under age 35, and many businesses would be wise to take note of this age group. In an article about Millennial travel trends, the Boston Consulting Group stated, “Although members of the Millennial generation are not yet the core customers of airlines, hotels, and travel companies, they will be in five to ten years, when they enter their peak earning, spending, and traveling years.” This makes adapting to the world’s ever-changing new consumers of travel and tourism increasingly crucial for marketers and advertisers. When considering the consumer behavior of young generations, modern technology cannot be overlooked. The last thing Millennials will resort to is a physical road map. Smartphones can serve as a GPS, music player, computer, camera and, obviously, as a phone. Similarly, tablets can perform those same functions and more. These devices eliminate the need to purchase a plethora of products that were once associated with travel, such as CD players and disposable cameras. Millennials do not call an airline to set up a...

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