Latin America: The China of 2020

Practically every time I discuss the future of global business opportunities, specifically when it comes to new emerging international markets, China always finds its way into the conversation. It does not matter whether the conversation is with a potential client looking for new growth or a fellow international veteran currently exploring how to do business in China or on the brink of initiating his/her expansion in the region. In any case, they feel that they have missed out on the benefits that a market of this size can yield in terms of global revenue and market share growth. All politics and bureaucracy aside, there seems to be three main categories that U.S. companies fall into: (1) Those who got an early start, did it right and are now enjoying the fruit of their pioneering spirit; (2) Those that missed the earlier opportunities or did it “their way” and are still struggling to figure it out; (3) And those that are just now looking into the Chinese market. Simply put, everyone is talking about it. The Chinese economy has eclipsed the U.S. and European markets consistently over the past ten years. So of course it is a very hot international topic…but that was then. Consider this: the Chinese economy is currently stagnant, the U.S. has flat lined and Europe is in total disarray. There is a new yet not-so-new player in the arena, and if you are looking for the next emerging market opportunity, the next middle class boom (as we had in the U.S. in the ‘60s), this series of articles in my upcoming posts will explain why I believe the emerging double digit growth economies and middle class populations of Latin America will be the China of 2020. Stay tuned for our Latin America: The China of 2020...

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Gift of Hope Organ & Tissue Donor Network Public Service Announcement Awarded Silver Telly Award

Apr 17, 14 Gift of Hope Organ & Tissue Donor Network Public Service Announcement Awarded Silver Telly Award

Posted by in Nonprofit

“At the Opera” PSA earns third award, sees increase in donor registration. Gift of Hope Organ & Tissue Donor Network has been awarded a Silver Telly Award for its “At the Opera” Public Service Announcement. “At the Opera” is part of a multichannel campaign featuring 30- and 60-second TV spots, digital video, and online banner advertising developed by The San Jose Group, an integrated advertising agency based in Chicago. Aimed at attracting Illinois and northwest Indiana residents to register as organ and tissue donors in order to provide a lifesaving opportunity to the more than 5,000 people waiting for an organ transplant in Illinois, the PSA campaign was a significant contributor to statewide spikes in registration. Since the launch of the “At the Opera” campaign in June 2013, there has been more than a 15% increase in organ registration at the Illinois Department of Motor Vehicles, where the broad majority of residents choose to register. However, the Gift of Hope website also saw a 176% increase in donor registration compared to the same time the year prior. The campaign centers around Lola, a first-time opera attendee, whose passion for organ donation and saving lives gets the best of her when a character dramatically faints on stage. Caught in the moment, Lola engages the audience by sharing just how easy it is to register as an organ donor using Gift of Hope’s website, encouraging everyone to take action. “Throughout creative development, several different storylines and ideas were considered. In the end, we felt it was important for us to break out from the standard in the category,” said George L. San Jose, President and Chief Creative Officer of The San Jose Group. “Our creative team was thrilled that Gift of Hope chose one of the most unique concepts to take to execution.” This integrated campaign was developed alongside an outreach strategy designed by SJ Public Relations. An affiliate public relations division of The San Jose Group, SJ Public Relations has already won seven awards for outstanding...

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Tribeca Flashpoint Media Arts Academy Selects The San Jose Group as Agency of Record

Integrated marketing agency to launch a mass media campaign Chicago, Illinois — Tribeca Flashpoint Media Arts Academy has selected The San Jose Group to plan and launch a media campaign for the greater Chicagoland market. The San Jose Group, a total market integrated marketing and advertising agency based in Chicago, adds the higher education leader to its diverse and expanding client roster. “The San Jose Group was an ideal choice for Tribeca Flashpoint Media Arts Academy. First, they come with a total market approach and knowledgebase of the Chicago market that expands our prospect base. And secondly, they took our media challenge on holistically, with sound planning for what we anticipate will lead to smart execution and successful consumer engagement,” said Dina Schenk, Chief Marketing Officer at Tribeca Flashpoint Media Arts Academy. “We’re absolutely thrilled to be working with Tribeca Flashpoint Media Arts Academy, one of the most respected media art schools in the country,” said George L. San Jose, president and CCO of The San Jose Group. “What a perfect opportunity to contribute to recruiting the next great crop of talented artists, filmmakers and creatives who will drive our industry in the near future.” The media campaign will target the parents and families of prospective students with a draw to the communication arts in the greater Chicagoland area. Highlighting Tribeca’s immersive apprenticeship model that quickly propels graduates into the business, the campaign will run from April through August of 2014 for a fall semester registration. About The San Jose Group The San Jose Group is an integrated marketing and advertising agency specializing in award-winning total market solutions for today’s complex markets. Over the course of thirty-two years, SJG has earned over 182 awards for advertising excellence and 168 awards for public relations work. SJG, along with its Consulting and Public Relations divisions, service Fortune 1000 clients and today’s industry leaders. SJG is the founding member of the San Jose Network Ltd., the largest independent advertising agency network reaching the U.S. and Latin America....

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