Affordable Care Act (Healthcare Reform) and Multicultural Populations cont.

Dec 06, 12 Affordable Care Act (Healthcare Reform) and Multicultural Populations cont.

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We continue our 12 part blog series on the Affordable Care Act and Multicultural Populations.    Marketing and ACA – Part 2 By Martha C. Rivera, Director, Strategy and Insights, and Beata Luczywek, Junior Executive There are two plans specified in the Affordable Care Act (ACA) bill that are of particular interest to those interested in potential marketing opportunities: Individuals, and Small Group. Also, changes in Medicaid might have a huge impact in multicultural populations. To be eligible for Medicaid, family income must be at or less than 138% of the federal poverty level and you must be less than 65 years old. Each state is left to determine the type, amount, duration, and scope of services that are offered by their Medicaid programs. Federal guidelines require a certain mandatory minimum of benefits. Since the ACA will be effective by January 1, 2014, both uninsured subsidized and unsubsidized individuals will have to find an insurance plan on a state based Exchange (to be discussed in Part 4 of our blog on Affordable Care Act and Multicultural Populations) or pay a penalty. A state-optional program, the Basic Health Program, for individuals between 134-200% of the federal poverty level, will be provided to support those who might not be able to afford the programs offered on the exchange. Small group plans are available for those individuals that work for small businesses—defined as having up to 50 employees who are paid an average annual wage of less than $50,000. Then this business will be eligible for a tax credit of up to 35% (25% for non-profits) to offset the cost of insurance. Look for Part 3 of our Affordable Care Act and Multicultural Populations in a future blog. Sources:...

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Introduction to Affordable Care Act (ACA) and its Implications for Multicultural Populations

Dec 04, 12 Introduction to Affordable Care Act (ACA) and its Implications for Multicultural Populations

Posted by in Healthcare

By Martha C. Rivera, Director, Strategy and Insights, and Beata Luczywek, Junior Executive We begin our 12 part blog series on the Affordable Care Act and Multicultural Populations.   Health Care Reform is also known as the Patient Protection and Affordable Care Act (PPACA), in short, the Affordable Care Act (ACA), or simply Obama Care. The Act aims to improve the current health care system by increasing access to health care for all Americans.2 It strives to reduce health care expenses by capping out of pocket expenses and requiring free preventative health services.1 Effective January 1, 2014, health insurance will be mandatory for all American residents. For those who already have access to health insurance, the Act will prevent insurance companies from dropping coverage when health status changes and will prevent dollar amount limits that cap coverage per year or per lifetime.2 For those who do not have access to health care coverage, the Act will provide access to coverage and may even subsidize costs, depending on income and type of employment.2 The Act contains six ways to obtain coverage: Medicaid, Medicare, Employer-based, Individual, Basic Health Plan, and Small Group. The details on the implications of ACA within the multicultural marketplace will be discussed in subsequent posts. If an individual fails to acquire health insurance by one of the means listed above, they will be taxed accordingly. “All U.S. residents, including Hispanics and the multicultural populations, need to prepare for the terms of the Affordable Care Act,” says George L. San Jose, president and chief creative officer at The San Jose Group. “This is an opportunity for healthcare providers and insurance companies to reach their full sales potential with culturally relevant communications targeting the non-English fluent Hispanic and multicultural segments in the language and technology they prefer, via traditional and social media strategies.” Sources: 1. http://www.healthcare.gov/law/full/ 2. http://www.healthcareandyou.org/what-is/ Timeline for ACA – Part 1 The Health Care Reform law will take full effect January 1, 2014. However, certain parts of the law have already been enacted....

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