Google+ Hispanics: How to Increase SEO with Social Media – Part 3

We continue our blog on Five Ways to Increase SEO with Social Media. Hispanics over indexing on social media could mean better ranking on Google search engines. Earlier this year, Google released two new algorithms: Panda and Penguin. While the names might sound cute, companies won’t think so once their rankings on search engines lower. Social media platforms are now married to SEO—they’re no longer just initiating engagement, awareness and keeping brands top-of-mind, but they’re also keeping brands top-of-Google. Since maintaining and increasing ranking lies in the hands of social media users, companies must connect with consumers on the Internet. According to a 2012 American Pulse Survey, 80 percent of Hispanics are active on Facebook, 60.4 percent are on Twitter (over 20 percent higher than the general market), and 54.4 percent are on Google+ (15 percent higher than the general market).1 And with Hispanics spending over 20 hours a week on social media, companies who can channel their engagement are sure to see SEO impacts.2 How to engage Hispanics via social media: 3. Develop Bilingual Accounts In order to fully resonate with Hispanics, creating English, Spanish and bilingual social media pages and groups is essential. Today, consumers tell marketers how they want to hear things, when they want to hear things, where they want to hear things, and in what language they want to hear things. By showing Hispanic consumers their voices are being heard, companies will enjoy the benefits of a higher Hispanic following. Look for Part #4 on Five Ways to Increase SEO with Social Media in a future blog. Sources: 1. BIGinsight. (2012, Feb.) “Hispanics Log in to Social Media More Often than Other Ethnic Groups.” The American Pulse Survey. Prosper Business Development Corp. 2. Fusion Communications, Inc. (2012.) “Hispanic Market 2012.” Retrieved from...

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Google+ Hispanics: How to Increase SEO with Social Media – Part 2

We continue our blog on Five Ways to Increase SEO with Social Media. Hispanics over indexing on social media could mean better ranking on Google search engines. Earlier this year, Google released two new algorithms: Panda and Penguin. While the names might sound cute, companies won’t think so once their rankings on search engines lower. Social media platforms are now married to SEO—they’re no longer just initiating engagement, awareness and keeping brands top-of-mind, but they’re also keeping brands top-of-Google. Since maintaining and increasing ranking lies in the hands of social media users, companies must connect with consumers on the Internet. According to a 2012 American Pulse Survey, 80 percent of Hispanics are active on Facebook, 60.4 percent are on Twitter (over 20 percent higher than the general market), and 54.4 percent are on Google+ (15 percent higher than the general market).1 And with Hispanics spending over 20 hours a week on social media, companies who can channel their engagement are sure to see SEO impacts.2 How to engage Hispanics via social media: 2. Express Yourself Hispanic audiences won’t engage with stiff, corporate-feeling social media sites; however, brands that show a little personality while also providing relevant information will resonate with Hispanic consumers and motivate them to like, follow or +1. Look for Part #3 on Five Ways to Increase SEO with Social Media in a future blog. Sources: 1. BIGinsight. (2012, Feb.) “Hispanics Log in to Social Media More Often than Other Ethnic Groups.” The American Pulse Survey. Prosper Business Development Corp. 2. Fusion Communications, Inc.  (2012.) “Hispanic Market 2012.” Retrieved from...

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Google+ Hispanics: How to Increase SEO with Social Media

We begin our blog on Five Ways to Increase SEO with Social Media. Hispanics over indexing on social media could mean better ranking on Google search engines. Earlier this year, Google released two new algorithms: Panda and Penguin. While the names might sound cute, companies won’t think so once their rankings on search engines lower. Social media platforms are now married to SEO—they’re no longer just initiating engagement, awareness and keeping brands top-of-mind, but they’re also keeping brands top-of-Google. Since maintaining and increasing ranking lies in the hands of social media users, companies must connect with consumers on the Internet. According to a 2012 American Pulse Survey, 80 percent of Hispanics are active on Facebook, 60.4 percent are on Twitter (over 20 percent higher than the general market), and 54.4 percent are on Google+ (15 percent higher than the general market).1 And with Hispanics spending over 20 hours a week on social media, companies who can channel their engagement are sure to see SEO impacts.2 How to engage Hispanics via social media: 1. Converse Social media provides an excellent platform for consumers to communicate with brands in real time, voicing questions, positive feedback and concerns. Keep conversations going to engage, vs.  alienate, consumers on the web. Continuing conversations increases traffic and activity on brand’s social media channels. Google’s algorithms take note—automatically positioning the brand higher on its rankings. Look for Part #2 on Five Ways to Increase SEO with Social Media in a future blog. Sources: 1. BIGinsight. (2012, Feb.) “Hispanics Log in to Social Media More Often than Other Ethnic Groups.” The American Pulse Survey. Prosper Business Development Corp. 2. Fusion Communications, Inc.  (2012.) “Hispanic Market 2012.” Retrieved from...

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Hispanics DIY: Build and Acquire, Don’t Hire

By Cassandra Bremer, Content Developer at The San Jose Group From housekeeping to home making, the Hispanic consumers are a “do it yourself” (DIY) kind of population. Rather than hire professionals to paint the house, build the fence or mow the lawn, Hispanics are apt to DIY— painting their own homes, building their own fences and mowing their own lawns. However, before they can give their homes personal makeovers, they must be properly equipped. Home improvement, construction product and service retailers that effectively focus on lifestyle and culture are among those who realize the Hispanic spending potential. Hispanics massive spending power exceeded $1.1 trillion in 2011, and over the next ten years, Hispanics are expected to account for 40 percent of the estimated 12 million new net household.1 Manufacturers of Consumer Household Goods, specifically paint and painting supplies, power tools and appliances, and building materials, should take note because the National Association of Realtors reports new homeowners spend over $60,000 per household on furniture, home improvement, and related items.1 Unlike the general population who turned to a DIY mentality during the economic recession of 2008 and 2009, the Hispanic DIY trend did not result from the economic downturn; rather, Hispanics as a culture tend to do their own work, with pleasure. According to the National Association of Hispanic Real Estate Professionals, homes stand as symbols of pride and accomplishment for Hispanics.1 Hispanics also take pride in their work. Therefore, their improvement efforts are taken seriously; just because they do it themselves, doesn’t mean they’re not willing to spend money to make it a job well done. “Suppliers and manufacturers of home improvement products have the chance to hit the Hispanic ‘Do it Yourself’ consumer’s nail on the head,” said George L. San Jose, president and chief creative officer of The San Jose Group. “With increased homeownership among Hispanics, comes increased spending on Consumer Goods used to transfer a new household into a Hispanic family’s home.” America is heading into a time when more and...

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