Going Viral…with the help of your friends

One of my favorite quotes regarding social media is, “viral is not a strategy, it’s an outcome.” Sometimes companies might create a video or a Facebook page and expect some kind of crazy viral activity to stem from it. But unless what you’re doing is extremely compelling, people are probably not going to flock to it on their own out of nowhere. So here are some of my thoughts on how to help spread the word about an initiative you’re hoping will catch on and spur word of mouth activity yourself. This list focuses on how you can best utilize your own network of contacts to help you start creating some buzz around what you’ve done. Get it started yourself! Don’t expect someone else to start publicizing your initiative for you. Take advantage of all the resources before you – all your contacts, your co-workers and their contacts, etc. Your closest network of contacts will likely be the most willing to start spreading the word about your new Facebook page, YouTube video, etc. Email links to your network of contacts to get the word out about something cool you’ve seen (or created). In the world of social media, email may not be the most novel way to spread something virally, but the truth is, it’s often the best way to reach many of your contacts. I still know plenty of people that don’t have a Facebook or MySpace page, and they don’t necessarily understand how to tag things or use services like digg. They communicate via email and still send email blasts, so don’t forget about this simple, yet effective, method. Comment on Facebook group or fan pages. When you comment on a page, that activity shows up in all your contacts’ feeds, therefore exposing them to whatever you’re looking at. Recommend Facebook fan pages. In case some of your contacts don’t see you interacting with a page through the live feed, you can send recommendations of fan pages to your network. For instance, I recommended that my...

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Social Media Tips from a Hiring Manager

We’ve already discussed that when it comes to job searching, there is a growing trend in using social media, so candidates should use every method available to increase their visibility. As a hiring manager, I find LinkedIn to be the most useful social media site. In fact, several polls have shown that 75% of hiring managers use LinkedIn to source for potential candidates. What does this mean for you as a job seeker? Update your profile! A social media profile should be an extension of your resume.  It should be professional, updated, clear, concise, readable, and complete. The best thing about a social media profile is that it has unlimited space, whereas resumes are usually limited to 1 – 2 pages. Knowing this, make sure you include information which you didn’t include on your resume, allowing the hiring manager to form a complete picture around your accomplishments. So, your profile is complete, but still not landing anything? With over 40 million users on LinkedIn, your profile is bound to get lost. Don’t take it personal – it’s simply the big black hole of the World Wide Web. The best thing to do is to be the squeaky wheel on the bus so that your profile remains visible and top of mind for hiring managers. This doesn’t mean spamming everyone out there and saying, “hire me!” It means be PROFESSIONAL. Network. Communicate your intentions and your qualifications – not by blurting statements about how good you are/were in your last job, but by sharing your knowledge with the network. LinkedIn has an awesome community including groups as well as Q&A sections. Dig around in there: answer questions, show that you know what you’re talking about and you will get...

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